Death rates for U.S. residents in the 25-44 age group are falling, and that is helping to push down life insurance prices, according to the Insurance Information Institute.

A forecaster at the Insurance Information Institute, New York, is reporting that the mortality rate for U.S. residents in the 25-44 age group fell to about 162 per 100,000 in 2004, from 178 per 100,000 in 1996.

Thanks largely to that drop, term life coverage now costs about half of what it cost in the mid-1990s, and the average price of term life coverage is likely to fall another 4% in 2007, the forecaster predicts.