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UnitedHealth Consolidates Medicare Brand

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A giant managed care company is simplifying its corporate identity.

UnitedHealth Group Inc., Minneapolis, is putting all Medicare managed care products under a single brand name, SecureHorizons by UnitedHealthcare.

UnitedHealth acquired the Secure Horizons brand name when it acquired PacifiCare Health Systems Inc., Cypress, Calif.

The UnitedHealth SecureHorizons program serves 1.4 million Medicare plan members in all 50 states.

The program is sponsoring a television and print advertising campaign with the tagline “Live Secure, Be Secure.”

UnitedHealth also is setting up a Web site for the program at Document Link