New York Life Insurance Company has named Brian Duffy to head up its AARP unit in Tampa, Fla.

New York Life, which has an exclusive provider relationship with the AARP, Washington, appointed Duffy as senior vice president for AARP operations, succeeding George Nichols III. Nichols is moving to New York Life’s office of governmental affairs in Washington.

New York Life has provided life insurance products for 11 years to members of AARP, with 2005 sales of over $137 million.