A Connecticut insurer is beefing up its life insurance marketing operation.

The Phoenix Companies Inc., Hartford, has hired Edward Cassidy to be senior vice president of life distribution.

Cassidy previously was senior vice president for individual life at Principal Financial Group Inc., Des Moines, Iowa. He also has been president of the Travelers Life division at Citigroup Inc., New York.

At Phoenix, Cassidy will direct the regional wholesalers as well as the national sales staffers who support independent advisors.

Cassidy has a bachelor’s degree in economics from the University of Pittsburgh.