A large insurer is using a digital billboard in New York’s Times Square to get consumers’ attention.

Nationwide Mutual Insurance Company, Columbus, Ohio, is adding zing to its Life Comes At You advertising campaign by offering to showcase more than 100 “special moments” on the Times Square billboard each day.

Consumers can submit up to 3 photos and a headline for their “Life Comes At You Fast” moments at Document Link

Selected entries will appear on the digital billboard from 4:30 p.m. to 5:30 p.m. Monday through Friday, according to Nationwide.

Consumers can track their moments by putting special clock software on their computer desktops. Consumers can watch their moments come up on a Webcam and e-mail images of the billboard to friends and loved ones.