A Connecticut firm is giving a life insurance company it has acquired a new corporate identity.

Trek Holdings Corp., Stamford, Conn., says it has adopted a new logo for the newly acquired carrier, American Medical & Life Insurance Company, Hicksville, N.Y.

American Medical is licensed in 32 states and the District of Columbia. It sells medical stop-loss, dental insurance, life insurance disability insurance and other products.

American Medical is hoping to generate enough growth in 2006 and 2007 to improve its insurance financial strength ratings, according to American Medical Chairman John Ollis.