The International Foundation of Employee Benefit Plans is trying to persuade benefits advisors, employers and others to recognize the value of employee benefits program to society.

The IFEBP, Brookfield, Wis., says President Bush and the prime minister of Canada have both agreed to designate April 3 as National Employee Benefits Day.

The IFEBP is encouraging employers and their benefits advisors to celebrate the day with events such as pizza parties and health fairs.