Producers who want to be part of “the fastest-growing community in the U.S.” may want to consider reaching out to Vietnamese-Americans, according to Lily Ku, assistant vice president, Chinese and Vietnamese market with New York Life Insurance Company.
In 2010, it is going to surpass all other Asian communities in size with the exception of the Chinese community, she adds.
Reaching this community requires an understanding of its makeup, Ku says. Vietnamese-Americans have tended to establish communities in urban areas in California, as well as in Houston, Dallas, New York, Philadelphia and, most recently, Washington, D.C.
The population, she continues, is overwhelmingly first-generation American. A total of 79% of the Vietnamese community are first generation, Ku adds.
The Vietnamese community is also conservative, and is focused on core family values and saving, she says.