Banks%2C Insurers Seek Increased Insurance Sales

Most banks plan to increase insurance sales, and most insurers plan to increase their distribution through banks.[@@]

But about 66% of all banks and insurers say bank customers are largely unaware that banks sell insurance, according to a study by the American Council of Life Insurers, Washington, and the CF Effron Company L.L.C., Westport, Conn.

More than 70% of banks and insurers would agree to sort out technology differences between the 2 industries in an effort to increase insurance sales, researchers found.