Western & Southern Mutual Holding Company is trying to link the sales operations of a newly acquired subsidiary with the sales operations of another subsidiary.[@@]
Western & Southern, Cincinnati, says it has arranged for a co-marketing agreement for Lafayette Life Insurance Company, Lafayette, Ind., with Columbus Life Insurance Company, Cincinnati.
Western & Southern has owned Columbus Life since 1982.
Western & Southern acquired Lafayette Life, a company with 200 employees, 4,000 independent agents and $2 billion in assets, in June.
Columbus Life has been selling universal life and variable universal life insurance policies with built-in no-lapse guarantees and a term life policy with a return-of-premium option.
Lafayette Life has been selling whole life policies and equity-indexed annuities. It also sells group life insurance and pension products.
The co-marketing agreement will give both companies’ independent agents a chance to sell more products, and it will provide “greater opportunities for producer recognition,” Western & Southern says.