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North Carolina Insurer Reaches Out To Regular Folks

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Jefferson Pilot Financial is introducing new term and universal life policies in an effort to increase sales o consumers who earn between $75,000 and $200,000 per year.[@@]

The new “mass affluent” program also will target consumers who have net worth of up to $2.5 million, according to Jefferson Pilot, Greensboro, N.C., a unit of Jefferson-Pilot Corp.

Traditionally, Jefferson Pilot has appealed to more affluent customers, but the new program should create new sales opportunities for affiliated insurance producers and financial planners, according to Jefferson Pilot.


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