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New Claritas Product Paints Clearer Market Picture

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A market research firm has published a new version of a system that can help life and health insurers analyze markets and develop mailing lists.[@@]

The company, Claritas Inc., says its new P$YCLE New Evolution system breaks U.S. households into 58 categories using data from its own surveys and an outside firm as well as government economic surveys.

The P$YCLE NE system uses information about 450,000 U.S. consumers in its household classification decisions, Claritas says.

The system can help insurers answer questions about matters such as what percentage of all consumers own long term care insurance and which neighborhoods in a particular community are home to the highest percentage of consumers who already own disability insurance or term life insurance.

The new version of the system includes more information about households with children and boomers who are retiring or nearing retirement age, Claritas says.

Claritas is a unit of VNU N.V., Haarlem, Netherlands.