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NAIFA Revs Up Membership Drive

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By Warren S. Hersch

Several insurance companies plan to join with the National Association of Insurance and Financial Advisors during a one-day membership drive on March 31 to help the agent organization achieve its goal of 75,000-plus members by June 30.

The companies participatingNew York Life, Kansas City Life, Northwestern Mutual, Prudential Financial and Southern Farm Bureauwill help promote the benefits of NAIFA membership to agents and managers in their respective organizations.

As NAIFA state and local associations conduct phonathons and agency presentations to sign up new and lapsed members during the one-day event, these companies will undertake their own recruitment initiatives and assist NAIFA associations with theirs. New York Life also agreed earlier this year to pay the NAIFA membership dues for 600 of its managers nationwide.

“There is now so much energy and enthusiasm about the clarity of NAIFAs focus on political advocacy and bottom-line member benefits,” says NAIFA CEO David Woods. “Our board felt it was important to give folks a rallying day in which to channel that energy. We expect great participation across the country.”

Currently, membership stands at 48,197 or approximately 26,800 members shy of NAIFAs goal. The organizations new members total 7,186, about 15% more than the new member total at this time one year ago. Woods says NAIFA draws its members about evenly from career agents and independent producers.

Reproduced from National Underwriter Edition, March 25, 2005. Copyright 2005 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.


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