Podcast Center
Video Center
Webcasts
Resource Center
Events
October 13, 2004 at 08:00 PM
By
To sell long term care benefits programs successfully, you must be able to present the product confidently and effectively.
Here are 5 steps for improving your odds:
1. Educate yourself. Some agents have trouble selling LTC insurance to employers because they need more information about the products and the people they will serve. If you want to sell LTC benefits, you need to make the best possible use of books, training videos, and the courses available through LTC industry marketing groups.
2. Develop a great presentation. Practice your presentation until it comes naturally, then change it as you find ways to make it more effective.
3. Prospect for prospects. Start by talking to the older business owners in your client base about their employees need for LTC coverage for themselves and their parents. Also establish working relationships with accountants and employer groups in your area.
If you dont have the time to sell LTC benefits yourself, consider teaming up with an LTC benefits agency. Many successful LTC marketers have formed shared-commission arrangements.
