Hopefully, most of you already know that September has been designated Life Insurance Awareness Month.
Basically, this initiative is a major, industrywide collaboration of associations, companies and producers to educate the public about life insurance and how important it is to their financial well-being and the protection of their families.
Here at National Underwriter, we have been enthusiastic about the initiative ever since it was proposed. A while back we put our heads together to see what we could do to support the cause of Life Insurance Awareness Month and heighten the excitement of producers and company people alike for the promotion.
This is what we came up with. Were sponsoring a contest. We want you to tell usin a 600-word essay”What Life Insurance Has Meant To My Clients.”
Send your entry to [email protected]. The deadline for entries is Aug. 18.
After our panel of judges reviews the entries, we will pick the top 3 essays for publication in the Sept. 20 issue of National Underwriter, complete with pictures and bios of the authors.
In addition, National Underwriter will make a donation of $1,000 to the Life and Health Insurance Foundation for Education (LIFE) on behalf of the writer of the essay that we judge best conveys the spirit of the topic.
As LIFE has so eloquently shown with its Real Life Stories awards, the most convincing testimonials about the value of life insurance are those given by agents who can attest to how the product performed exactly as promised and made all the difference to those who remained behind.
Our contest is open to everyone because we believe that every producer has at least one super story showing “what life insurance has meant to my clients.”