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Hopefully, most of you already know that September has been designated Life Insurance Awareness Month.

Basically, this initiative is a major, industrywide collaboration of associations, companies and producers to educate the public about life insurance and how important it is to their financial well-being and the protection of their families.

Here at National Underwriter, we have been enthusiastic about the initiative ever since it was proposed. A while back we put our heads together to see what we could do to support the cause of Life Insurance Awareness Month and heighten the excitement of producers and company people alike for the promotion.

This is what we came up with. Were sponsoring a contest. We want you to tell usin a 600-word essay”What Life Insurance Has Meant To My Clients.”

Send your entry to [email protected]. The deadline for entries is Aug. 18.

After our panel of judges reviews the entries, we will pick the top 3 essays for publication in the Sept. 20 issue of National Underwriter, complete with pictures and bios of the authors.

In addition, National Underwriter will make a donation of $1,000 to the Life and Health Insurance Foundation for Education (LIFE) on behalf of the writer of the essay that we judge best conveys the spirit of the topic.

As LIFE has so eloquently shown with its Real Life Stories awards, the most convincing testimonials about the value of life insurance are those given by agents who can attest to how the product performed exactly as promised and made all the difference to those who remained behind.

Our contest is open to everyone because we believe that every producer has at least one super story showing “what life insurance has meant to my clients.”

Through our essay contest, we are particularly happy to support LIFE, which, under the leadership of David Woods, has done so much in the last few years to bring the message of life insurance to the general public through memorable advertisements and outreach programs.

Particularly impressive have been LIFEs efforts to bring knowledge and understanding of life insurance to high schools all across the country. Teachers have welcomed these programs as helpful and worthy introductions for students to the financial realities of the world beyond school.

The National Underwriter Company has another event planned for September that will also support the cause of life insurance. This is the first-ever Life Insurance Sales Mastery Forum, which NUCO is co-sponsoring with Harry P. Hoopis, CLU, ChFC, long a leader in the business and a member of the GAMA International Management Hall of Fame.

It was sheer serendipity that the Sales Mastery Forum coincides with Life Insurance Awareness Month, but also quite appropriate, considering that the focus of the forum is “Applying the Techniques of the High Achiever.” The underlying theme is life insurance as the bedrock of financial planning.

The forum is set for Sept. 18-21 in Orlando and I invite you to find out more about it by going online to

There will no doubt be many other activities in store as the industry gears up to make Life Insurance Awareness Month an unqualified success. Youll be reading about them in National Underwriter as we draw closer to September.

And come Sept. 20, all our readers will have the opportunity to read the 3 winning entries in our contest. Why shouldnt one of them be yours?

Steve Piontek


Reproduced from National Underwriter Edition, June 11, 2004. Copyright 2004 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.


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