Close Close
Sign In
Newsletters
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
Podcast Center Video Center Webcasts Resource Center Events
About ThinkAdvisor Contact Us Advertise With Us Asset & Logo Licensing Sitemap Terms of Service Privacy Policy Copyright © 2024 ALM Global, LLC. All Rights Reserved.
ThinkAdvisor

Life Health > Life Insurance

Pru Improves VUL Policy Lapse Protection

By Staff Writer

X
Your article was successfully shared with the contacts you provided.

NU Online News Service, May 18, 2004, 5:48 p.m. EDT – Prudential Financial Inc., Newark, N.J., has added a variable universal life policy to its PruLife product family.[@@]

The new Prulife Custom Premier II VUL policy does more to protect death benefits from the effects of market downturns, Prudential says.

As long as policyholders pay all required premiums on time, Pruco Life Insurance Company of New Jersey, the company issuing the policy, will keep the death benefits in effect to age 70, or, for insureds over 60, for at least 10 years.

The first Custom Premier policy guaranteed death benefits only to age 65.

In a related move, Prudential says it has cut the price of the no-lapse guarantees that come with its PruLife Universal Protector universal life policy for insureds ages 55 to 65.

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.