NU Online News Service, April 15, 2004, 11:42 a.m. EDT – U.S. businesses should do a better job of aiming their marketing and advertising efforts at the right consumers.[@@]
J. Walker Smith, president of Yankelovich Inc., Chapel Hill, N.C., a market research firm, delivered that message today during a speech at the American Association of Advertising Agencies conference in Miami.
When Yankelovich researchers interviewed 601 U.S. adults in February, they found that 33% were so angry about marketing and advertising that they claimed they would be willing to accept a slightly lower standard of living to live in a society without marketing and advertising, Smith said, according to a written summary of his speech.