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Nationwide Launches $58 Million Ad Campaign

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NU Online News Service, April 12, 2004, 4:43 p.m. EDT – Nationwide Financial Services Inc., Columbus, Ohio, is spending $58 million on a national brand advertising campaign.[@@]

The new “Life Comes At You Fast” campaign will run throughout the year and feature network television commercials as well as cable TV ads, Web ads, billboards, mall posters, airport dioramas and ads in magazines such as Bon Appetit, House & Garden, Forbes, Fortune and Newsweek.

Nationwide hopes the campaign will present the company as “an insurance and financial services provider that is driven by its clients’ best interests and always willing to go the extra mile,” the company says.

The 5 30-second TV spots in the campaign include “Car Seat,” which features a little boy in a car seat who turns into a 20-year-old young man, and “Pool,” which features a fit young swimmer who turns into a paunchy older man.

Temerlin McClain L.P., Dallas, developed the campaign for Nationwide. Temerlin is a unit of the Interpublic Group of Companies Inc., New York.