A Whole New Meaning For 'Gay Life'

And now that our Compassionate-Conservative-in-Chief has weighed in with his push to demean the Constitution with an amendment that would embed discrimination in that document, the need for a life insurance company serving the gay population becomes even more striking.

A life insurer catering solely to gays would find a way to embrace the issue of insurable interest that is a sticking point in the rest of the industry. A company created and marketed as being dedicated to what others do not or will not insure would find a tremendous resonance in a community that, for all its advances in recent times, still finds itself the subject of bias and discrimination.

Now, the subject of who could do this and what to call the company.

My vote for providing the seed money for this company goes to Rosie ODonnell. If she can blow $10 million backing “Taboo,” the Boy George musical that flopped, I think she might be persuaded to put up the dough to start a life insurance company. Rosie, you could hang out the first shingle in The Castro in S.F., and watch the lines go out the door and down the street.

As for what to call the company, I have some ideas. One that might have some resonance with gays is The Stonewall Life Insurance Company. In the time-honored tradition of the life business it would be proudly referred to as The Stonewall.

For those who appreciate cognitive dissonance (as well as ironic puns), there is Wilde Life Insurance Company.

But the name with the most traction, I believe, would be Gay Life Insurance Company.

So simple, but it gives a whole new meaning to Gay Life, doesnt it?

Steve Piontek
Editor-in-Chief
“Why doesnt some entrepreneur start a life insurance company solely for gays and lesbians

Reproduced from National Underwriter Life & Health/Financial Services Edition, March 5, 2004. Copyright 2004 by The National Underwriter Company in the serial publication. All rights reserved.C opyright in this article as an independent work may be held by the author.