o Write out your talk or lay out your written presentation, then work back from
the end to the beginning.
o Identify five problems your talk will solve. Start with small problems, then
build to larger ones. Each beat will be a phrase or paragraph that will identify a
problem encapsulating the larger set of problems.
o Make notes of the opening and closing values of each beat and compare
them. Build by moving dynamically between the positive and negative charges
of the values.
o Read your presentation aloud to see how it unfolds.
o Remember your goal: There should be an overall change in value from negative
at the beginning to positive at the end, from unknowing and uninformed to in-
formed and empowered. You want people to watch, think, and feel, then draw
their own conclusions about what you’ve presented. If there’s no change in value,
you should toss it.