HINSDALE, Ill. (HedgeWorld.com)–Gary Mills has been appointed to head the sales and marketing effort for SunGard’s InvesTier investment accounting and reporting system.

Mr. Mills had been vice president – business development in PFPC’s alternative investment group, focusing on hedge fund administration. He joined PFPC in January 2002 Previous HedgeWorld Story from SS&C Technologies Inc., where he was vice president of marketing–hedge fund and family office services.

He joined SS&C through its 1997 acquisition of Shepro Braun Systems. SS&C is well known in the hedge fund industry for its SS&C Total Return software offering. SS&C recently purchased AmiCorp Group, gaining a hedge fund administration business .

Mr. Mills will report to Carol Kaufman, who is the president of SunGard’s InvesTier operating unit. SunGard acquired InvesTier from Ms. Kaufman in 2002, helping to expand the firm’s business into the hedge fund accounting software space.

Ms. Kaufman said in a statement: “The addition of Gary to our team underscores SunGard’s commitment to the alternative investment industry and expands InvesTier’s

support for hedge funds and funds of funds. His market and product knowledge will be important drivers in projecting that message among alternative investment industry influencers and prospects.”

SunGard has been busy marketing its hedge fund offerings through its new HedgePower platform. That platform not only features InvesTier but also SunGard’s Reech RiskHedge for risk management and Reech FastVal for independent portfolio valuations to help hedge funds manage operational risk and react to changing conditions and regulatory demands. Reech Capital plc were acquired by SunGard last May .

SBarreto@HedgeWorld.com