NU Online News Service, Dec. 3, 2003, 4:07 p.m. EST – Conning Research & Consulting Inc., New York, has published a report on distribution programs at the 50 biggest life insurance companies.[@@]

When Conning analysts assigned scores for distribution effectiveness, they found that only 3 of the 10 highest-scoring companies were publicly traded and that all 10 of the lowest-scoring companies were publicly traded.

The more successful companies are better at defining their markets and financial goals, Conning says.

The authors of the report, “Life Distribution ? Getting A $50 Billion Gorilla To Sing,” conclude that the value of a life insurer has little to do with the number of products that the insurer sells or the number of distribution channels that the insurer employs.