Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Life Health > Life Insurance

Survey: 66% Of Consumers More Interested In Return Guarantees

X
Your article was successfully shared with the contacts you provided.

NU Online News Service, Aug. 18, 2003, 1:33 p.m. EDT – The recent stock market slump seems to have made U.S. investors more cautious, according to survey results released by John Hancock Financial Services Inc., Boston.

When researchers from Plan-it Marketing Intelligence Inc., Boston, interviewed 800 family decision-makers for Hancock earlier this year, they found that 76% of the participants said they were more conservative than they had been a couple of years ago, and that 63% said they were now more focused on asset protection than on growth.

Sixty-six percent of the participants said they were more likely to invest in financial products with guaranteed rates of return than in products with variable returns linked to the performance of the stock market.

When the researchers asked about specific products, 71% of the participants said they were more likely to buy fixed-rate annuities; 60%, whole life insurance; 59%, term life insurance; and 53%, long term care insurance.

Sixty percent of participants said it is more important than ever to choose companies with conservative investment strategies.

Although baby boomers are closer to retirement than younger consumers, boomers were only slightly more likely than younger survey participants to express a preference for products that offer guaranteed returns.

Sixty-seven percent of the boomers now want guaranteed returns, compared with 63% of the younger survey participants.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.