NAPLES, Fla. (HedgeWorld.com)–James Hedges teamed up with public relations professional Charlotte Luer to form LJH Financial Marketing Strategies LLC.

Mr. Hedges is the founder and president of hedge fund advisory and fund of funds firm LJH Global Investments. Ms. Luer has worked with LJH since 1995, initially as a partner in the firm’s public relations and marketing agency and later as part of the firm’s in-house marketing group. She is currently vice president for public relations.

The new company will cater to hedge fund managers and other LJH clients. It offers customized services that include strategic marketing advice, investor relations, media relations, collateral materials, special events and educational programs. These will be based on research-driven analysis of customers’ communications goals, including competitive reviews and positioning analysis, according to an announcement.

CKurdas@HedgeWorld.com