At a time when merger & acquisition (M&A) activities have waned significantly in corporate America, the advisory world has been witnessing a strong M&A trend during the last few years. At the foundation of this trend, buyers seem to be looking for more than just growth or penetrating new markets. Anecdotal evidence suggests that many large RIA firms are employing acquisition strategies as a substitute for their marketing efforts. For the smaller firms, joining forces with other professionals through mergers seems be the best way to deal with the incessant competition from wirehouses and other financial services firms. On the other hand, sellers in this market aren’t quitting out of despair, but rather cashing out in what is a seller’s market.
M&A in Action
In the latest follow-up survey of 378 RIA firms conducted between January and March 2003, AdvisorBenchmarking.com examined advisors’ plans for M&A activities this year. The findings revealed an increased interest in buying or merging with other advisors and professionals, as chart 1: Planned M&A Activities shows below.
Source: AdvisorBenchmarking.com, March 2003
* AdvisorBenchmarking.com’s surveys are aimed at pure-RIA firms only, and thus, no institutional M&A activities in the RIA market are reflected in the numbers above.
The Numbers Behind the Trend
Looking closer at the profiles of the three groups represented above (buyers, sellers, and merging firms), a telling picture is revealed, highlighting the impetus for each of these M&A activities. (See chart 2: Financial Profile of Firms Involved in M&A Activities below.)
Source: AdvisorBenchmarking.com, March 2003.
**All figures reflect 2002 year-end financial statements.
As chart 2 above shows, the average buyer in this market is a fairly big RIA firm with over $100 million in assets, compared to merging firms with $24 million and sellers with $50 million. Clearly, larger firms are more likely to have the needed capital to finance an acquisition, the strategic intent to grow through acquisitions, and the solid infrastructure to integrate the acquired firm into its business. Equally notable, firms seeking to merge are much smaller in size ($24 million AUM), as they are less likely to hold their own in the marketplace.
Merging to Survive
Looking at the growth rate–measured by the change in assets under management in 2002 from 2001 levels–we can observe that the merging firms are the ones that bore the brunt of the languishing market conditions of the last three years, seeing their assets tumble by 33% (sted one-third) last year alone. For the selling firms, the positive growth in assets of 4.73%, albeit meager, is one of many indicators suggesting that sellers are cashing out while their businesses are still fairly healthy, as opposed to quitting the market after enduring substantial hits. Once again, the buyers in this market are the stronger firms, sporting healthy growth rates of nearly 15% last year alone.
Sellers Cashing Out, Not Running Away
The revenue and profit margins figures further portray the same picture among the three groups. The buying firms, with healthy revenues of nearly $900,000 and above-average profit margins of 23.86% (average for the industry is 21.5%), are better suited to employ acquisition strategies as a means to growth or expansion. The merging firms, on the other hand, are clearly showing signs of faltering with revenues of $200,000 and squeezed profit margins of 11.40%, nearly half the industry average. Once again, the selling firms don’t exhibit weak financials, with profit margins as high as nearly 20% and revenues of over $500,000–further reinforcing the conclusion that sellers are putting solid practices up for sale.
Is Competition Really a Factor?
A close examination of the impact of competition on the three groups in 2002 reveals another variable that appears to be contributing to the mindset of buyers, sellers, and merging firms. (See chart 3: Comparison of Competition below.)
As chart 3 above shows, firms seeking mergers, i.e, firms with low assets, negative growth rates, meager profit margins, and dismal revenues, have also lost a sizable portion (10.63%) of their client base to competitive forces in 2002, which partially explains their feeble financials. Sellers have also lost a fairly large chunk of their clientele (7.78%) to competition, but are closely in line with the industry average of 8.02%. It’s fair to conclude that the magnitude of clients lost to competition for each of the three groups is also a factor of their respective size, as larger firms tend to be less vulnerable to losing clients. The mere 2.97% of clientele lost to competition for the buying firm is, therefore, likely to be a result of their large size ($109 million). By the same token, the relatively large loss for both the merging and selling firms is due to their relatively small size ($24 and $50 million, respectively.)
Regardless of your firm’s size, if you are considering any similar M&A activities–or have already undergone them–it is important to benchmark yourself to your peers in the marketplace.
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AdvisorBenchmarking.com is a free online resource of research and analysis on the RIA marketplace. The service is aimed at helping advisors grow and enhance their practices. By participating in the online surveys, advisors can see how their businesses fare against other advisors, as well as learn best practices based on the most successful advisors in the business. The instant analysis they receive offers valuable insight that can help them take their practices to the next level and weather the challenging market conditions.