NU Online News Service, Sept. 17, 4:43 p.m. – New York Life Insurance Company, New York, is starting a national advertising and marketing campaign aimed at Chinese-American consumers.

The campaign, which takes a low-key, educational approach, features life insurance workshops, advertisements in Chinese-American media outlets and promotional quizzes.

New York Life will hold press conferences to promote the campaign in San Francisco, Los Angeles and New York.