Hartford Sets Up Two New Sales Systems

NU Online News Service, July 22, 3:59 p.m. – Hartford Life Insurance Company, Simsbury, Conn., a unit of Hartford Financial Services Group Inc., has introduced two new sales processes designed for bank representatives and stockbrokers, an “Intent to Buy” process and a “Simplified Issue” process.

Hartford Life will help advisors who use the Intent to Buy process by putting “tele-interviewers” in charge of collecting underwriting information. The system eliminates the need for advisors to ask awkward questions about clients’ health, Hartford says.