NU Online News Service, March 28, 2:09 p.m. – BenefitAmerica is one of the Web technology companies that is trying to help insurers compromise between the tame mediocrity of off-the-shelf software and the alluring quicksand of custom development.
The Mountain View, Calif., company recently released the BenefitAmerica Spectrum platform, a set of well-tested components and customization services for developing Web-based insurance sales and administration systems.
BenefitAmerica, a subsidiary of UnumProvident Corp., will start by using Spectrum to develop a new worksite sales enrollment system for another UnumProvident subsidiary, Colonial Life & Accident Insurance Company, Columbia, S.C.
Plenty of companies sell insurance Web site development tools and services, but BenefitAmerica is hoping insurers will prefer to do business with a company that is part of an insurance company itself and understands how to provide what a client company really needs.
The resulting Web site “really is customized for the insurer, based on a proven core platform,” Chan says. “We provide a way that the insurer can get to market faster with minimum risk.”