NU Online News Service, Feb. 12, 2:39 p.m. – Golden Rule Insurance Company, Indianapolis, has set up a long-term care planning site at http://www.planltc.com

Instead of focusing on solely LTC insurance, the site also includes information about other funding options, including self-funding, Medicaid, reverse mortgages, whole life insurance with LTC benefits, deferred annuities with LTC benefits, variable-univeral life insurance with LTC benefits and immediate annuities, Golden Rule says.

Two surveys help visitors analyze the likelihood that they or loved ones will need long-term care and the kinds of financial resources available to pay for long-term care. The site uses the survey answers to recommend LTC financing options visitors ought to consider.

The site will arrange agent referrals for visitors who want more information.