NU Online News Service, Jan. 15, 11:06 a.m. – Allianz Life Insurance Company of North America, Minneapolis, has released the findings of two surveys that suggest Americans are rethinking their priorities in the wake of Sept. 11.
The majority of Baby Boomers and Gen Xers surveyed say their financial well being is a higher priority than their mortality, but that number has fallen 10% since the tragedy. Meanwhile, those who say they are more concerned about their mortality than their finances increased 8%, according to the survey.
These were among the findings of the “Report on American Priorities,” two separate surveys commissioned Allianz.
One poll questioned 800 consumers ages 25 to 45 in August 2001; the other surveyed the same group of consumers in early January.
While the survey findings show a clear shift in priorities, concern for family members was a consistent motivator for the overwhelming majority of respondents, Allianz says.
Most said family concerns were the number-one reason for their priorities, regardless of whether they identified financial well being or mortality as the more important issue in their lives.