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December 20, 2001 at 07:00 PM
NU Online News Service, Dec. 20, 2:30 p.m. – Many banks selling individual life and health insurance want to reach affluent customers, according to a new survey by the American Bankers Insurance Association, Washington.
The ABIA survey of 366 U.S. banks found that 69.6% are trying to sell to affluent retail customers, compared with 60.9% who are trying to sell to mass market retail customers.
However, at banks naming mass market retail clients as a target, 24.5% said mass-market clients were their primary insurance sales targets.
