NU Online News Service, Aug. 27, 11:15 a.m. – Massachusetts Mutual Life Insurance Company, Springfield, Mass., has started a $10 million national television and print advertising campaign.
The four-month campaign features three TV commercials and four print ads that emphasize the need to prepare for the unexpected.
The TV commercials will appear over four months on the U.S. Open Tennis Tournament on CBS and USA Network, the Ryder Cup Golf Tournament on NBC and on various ESPN, CNBC and Fox News programs.
The print ads will run in The Wall Street Journal, USA Today, Fortune, Forbes, Sports Illustrated, Sports Illustrated for Women, Golf for Women and American Heritage.
Lowe Lintas & Partners Worldwide, New York, created the campaign.
MassMutual named Lowe Lintas its agency of record in February.