NU Online News Service, Aug. 24, 9:40 a.m. ? Strategic Research Institute, New York, says it will hold its premiere conference, “High Net Worth : Marketing & Selling Insurance and Financial Service Products to This Invaluable Demographic,” on Nov. 1-2 at the Omni Chicago Hotel in Chicago.

The institute says are becoming an increasingly powerful force in today’s economic marketplace, citing the following:

-. control over 50% of the U.S.’s wealth and are outliving men 6 to 8 years

-. typically control the family finances — as much as 80% of all consumer purchasing decisions are made by

-. -owned businesses represent 46% of the total spending for all small businesses

-. They spent $18.5 billion on online business-to-business in 2000

Despite these facts, the institute says, many organizations have yet to develop a marketing strategy that promote financial and insurance products to high net worth .

The conference will focus on how to identify and target high potential and provide real case studies on what other institutions are doing to attract and retain high net worth . For more information, contact Suzy Punj at spunj@srinstitute.com or 212-967-0085 x274.