PeopleSoft Inc. has launched PeopleSoft 8 Customer Relationship Management (CRM), which it said is “the industrys first pure Internet CRM solution.”
The new application–actually a suite of software toolsprovides a “360-degree view of clients” and “universal access” to a companys CRM systems using any Web browser, said Louise Stonehouse, director of PeopleSoft Global Insurance Strategy, in an interview conducted during IASAs Annual Educational Conference and Business Show held here last month.
The new application, powered by the PeopleSoft Internet Architecture, “is the only [CRM] solution to combine a pure Internet technology with embedded analytics and open, seamless integration,” said Pleasanton, Calif.-based PeopleSoft.
The software is designed to enable “universal access anywhere in the world at any timetailored to the needs of customers, suppliers, partners and employeesthrough portal technology.”
According to Stonehouse, users go to a portal “thats designed for you and your role” to access the application. The portal is customized by the users company in terms of what the user needs to see.
PeopleSoft said that universal access provides businesses with a better understanding of their customers, opportunities to “up-sell” and “cross-sell,” and the ability to maximize customer satisfaction and profitability.