Podcast Center
Video Center
Webcasts
Resource Center
Events
June 28, 2001 at 08:00 PM
Being in the right place at the right time can sometimes make the difference between success and failure.
As you will see below, in todays insurance business, the right place to be is in worksite marketing. And the right time is now.
The timing has never been better to enter the lucrative field of worksite marketing or, as I will refer to it from now on, voluntary employee benefits. But is selling voluntary employee benefits right for you? Here are some issues to consider if youre contemplating a move to this niche.
Do you have a significant customer base in the corporate market?
If yes, then youve already overcome the toughest obstacle youll encounter when entering a new market. Youve probably already sold a combination of financial products to your corporate clients. Now, selling voluntary products is a logical extension. Its also an excellent way to maintain your customer base while finding new ways to generate revenue.
Are you concerned about competition gaining a foothold in your customer base?
If youre not, perhaps you should be. These days, employers are looking for total account development–someone who can attend to all of their employees insurance needs.
In addition to the more obvious sources of competition, take into account your customers bank, payroll vendor, pension specialist or even a dot-com company. Each of these potential competitors will someday look to expand their product offerings in direct competition to your business.
