Let’s say one of your clients is a tie-dyed, tree-hugging Planned Parenthood volunteer; the second is a pro-life, Baptist hunting enthusiast; and the third is just paranoid about avoiding the next Enron. Since January of this year, a Portland, Maine-based company called IdealsWork Financial has offered a Web-based application to help you build a customized portfolio for the first two clients. By August 1, the application, called IWF Advisor, will also be able to aid you in tailoring a portfolio for the third.
The software’s new corporate governance data comes courtesy of a partnership with The Corporate Library, an independent firm also based in Portland that specializes in corporate governance and risk assessment research. IdealsWork added the new feature in response to increased investor interest in corporate malfeasance, says Sam Pierce, president and CEO of IdealsWork Financial. “Corporate practices are what you might call non-traditional risk factors, but they have been shown to have long-term shareholder impact,” he says.
The software is “values-neutral,” according to Pierce, so it could be used for a client of any social, political, or religious leaning. It creates a separate profile for each client, and using a menu-based approach, allows the operator (normally the advisor) to set the relative importance of each individual screen for the client. IdealsWork also compares the financial performance of a given company with its “values” performance, and ranks companies within sectors based on user-chosen preferences.
IWF Advisor is available on a subscription basis for $750 per advisor per year. More information is available at www.iwfinancial.com.–Karen Hansen Weese