Wealth.com is establishing a new integration with eMoney that aims to help advisors deliver more accurate and timely legacy planning services to their clients.
Upon launch, advisors will be able to eliminate manual data entry and ensure real-time synchronization of financial data across both platforms.
“Financial advisors have long been impeded by fragmented tools and time-consuming manual processes that have historically been part of the estate and financial planning process,” Danny Lohrfink, co-founder and chief product officer of Wealth.com, said in a statement. “Our integration with eMoney eliminates that friction for wealth managers.”
Luke White, group product manager at eMoney, said the collaboration will help both Wealth.com and eMoney build stronger client relationships through “accessible, automated and efficient estate planning.”
In addition to increasing efficiency, the integration also aims to minimize risk and errors with real-time synchronization of financial data, allowing advisors to operate “from a single source of truth” while more fully using Wealth.com's artificial-intelligence backed planning tools.
The arrangement comes about six months after Wealth.com secured $30 million in new funding led by GV, the venture capital arm of Alphabet formerly known as Google Ventures. Other participating investors include Citi Ventures, Outpost Ventures (an investment platform of Neuberger Berman), 53 Stations (supported by the Pritzker Organization) and Firebolt Ventures (headed by technology investor Gokul Rajaram).
Speaking previously with ThinkAdvisor, Wealth.com executives said the funding would be used to “keep pushing forward in the years ahead” in terms of new services and greater support for advisors, including through the ongoing introduction and refinement of AI-based tools and services.
Wealth.com also recently announced a partnership with Cetera Financial Group that will provide its 12,000 advisors with more advanced and efficient estate planning capabilities.
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