Application programming interface technology — software that allows different computer systems to "talk" to each other and share data — may be one of the hottest trends in the voluntary benefits industry. Less than two-thirds of carriers surveyed for Eastbridge's new "Application Programming Interface & Artificial Intelligence Carrier Practices" Frontline™" report are using APIs now, but nearly all respondents expect to in the near future.
If the carriers you partner with aren't already on board with this emerging technology — or actively planning to incorporate it into their operations — they could be setting themselves up for a competitive disadvantage. Here's what you need to know about APIs in the voluntary market.
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