Birds of a feather flock together. When the wealthy do business, they like to feel they are working with "one of their own."

Here's an example: On one hand, they want firsthand knowledge that you have helped someone like them. On the other, they place a high premium on confidentiality. They would not want a financial advisor who talks about their clients in social situations.

Let us look at 10 expressions that demonstrate to wealthy clients and prospects that you speak their language and understand their needs.

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