Many younger people think they'll live forever.
"Why do I need life insurance?" they ask.
They plan on never getting sick. (Who plans to get sick?)
If they decide they need life insurance, they might first look at coverage provided by their employer. They feel they will always have a job.
They might consider buying directly online. They do not see the need for an insurance agent.
How do you make the case for them doing business with you?
For 12 things to tell young prospects about why they should talk to you, see the gallery accompanying this article.
Bryce Sanders is president of Perceptive Business Solutions. He provides high-net-worth client acquisition training for the financial services industry. His book, Captivating the Wealthy Investor, is available on Amazon.
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