Vanilla says it is expanding its partnership with Mariner, an RIA that works with about $560 billion in client assets. The arrangement gives all of Mariner’s 700-plus advisors access to Vanilla’s estate planning platform.
“Since the partnership began, Mariner has seen a 200% increase in revenue growth rates among the advisors who have adopted Vanilla for holistic planning,” according to the platform provider.
“Vanilla’s technology is yet another tool in our arsenal as we look to grow our practice to more than 5,000 advisors by 2027,” Mariner CEO Marty Bicknell said in a statement. “The ability to offer estate planning services in a simple and understandable way allows us to grow our partnerships with our clients and deliver more value throughout the wealth advisory journey.”
As for Vanilla, CEO Gene Farrell says his firm is “thrilled to have expanded our relationship with an iconic firm like Mariner, which is leading the charge for innovation in wealth management.
“Unlocking estate planning as a service offering for every advisor with the help of AI is a core component of our mission to empower everyone to create a meaningful legacy,” he added.
News of the Mariner-Vanilla partnership, announced Thursday, follows Charles Schwab’s move Wednesday to make a minority investment in Wealth.com, another estate planning platform.
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