Trust & Will has secured $25 million in a Series C funding round led by the venture capital firm Moderne Ventures, with additional support from Northwestern Mutual Future Ventures, UBS, Erie Strategic Ventures and other backers.
The funding will be used to fuel artificial intelligence advancements and data infrastructure to streamline and personalize estate planning for families and financial advisors, according to the announcement.
“AI enables families and advisors to plan with greater clarity and confidence,” Cody Barbo, Trust & Will CEO, said in a statement. “By combining technology with human compassion, we’re transforming how people protect and preserve their legacies.”
The new investment will expand Trust & Will’s software-as-a-service platform to provide financial advisors, attorneys, businesses and other service providers with enhanced tools to provide their clients with “seamless, multi-generational planning.” The company will also strengthen its data infrastructure and use insights from more than 1 million users to develop advanced AI-based financial planning tools and foster new enterprise partnerships.
“Estate planning has been an untapped opportunity across our industry,” said Constance Freedman, founder and managing partner at Moderne Ventures. “We’re excited to help Trust & Will forge new partnerships, integrate estate planning into real estate and make a lasting impact on families.”
Jennifer Povlitz, U.S. vice chair at UBS Global Wealth Management, cited Trust & Will’s “trusted brand, simplicity and world-class experience” as key drivers of the firm’s investment, noting that Trust & Will already provides “essential tools for advisors delivering value to their clients.”
“Every family deserves access to estate planning, and every professional deserves tools that simplify the process while delivering exceptional results,” Barbo added. “This Series C funding is more than a company milestone — it’s a step toward transforming estate planning into an essential service that touches every family’s life and legacy.”
News of the funding round comes about six months after Wealth.com, a rival estate planning technology provider, secured $30 million in new funding led by GV, the venture capital arm of Alphabet (formerly known as Google Ventures).
Credit: Adobe Stock
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.