Edward Jones is launching a new private client service offering for wealth families with a minimum of $10 million in investable assets, dubbed Edward Jones Generations.
The program is designed to meet the needs of high-net-worth clients by providing deeper financial planning and access to a broader range of products and services. It is expected to go live in the second quarter and will “expand more broadly” in 2026, according to the announcement.
“Our 9 million clients include high-net-worth individuals, and we know they have very unique needs,” David Chubak, head of the U.S. business unit and branch development at Edward Jones, said in a statement. “Now, through Edward Jones Generations, we can serve these clients — and new clients — even more completely.”
As Chubak explained, the model brings together home office professionals and tax and legal representatives from EY and Husch Blackwell working alongside financial advisors and client support team members to deliver ongoing financial planning and execution.
Clients will receive in-depth advice backed by HNW services including cash flow analysis, trust and estate considerations, philanthropic strategies and business owner planning. In addition, clients will have access to an expanded network of third-party referrals to support such situations as real estate transactions, specialty insurance, family governance, business owner succession and executive health screenings.
Edward Jones is simultaneously making investments in other HNW service areas, including expanded access to private equity, private credit, private real estate, separately managed accounts and philanthropic solutions.
“We're offering clients more choices in how they work with us, based on their needs, while also giving our financial advisors and branch teams more choice and flexibility in how they build, grow and manage their practices,” Chubak added. “We will continue to invest in solutions, products and services to better serve high-net-worth clients based on their specific needs, wants and wishes.”
Credit: Shutterstock
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.