Sales is a difficult business. It's hard to find new clients. If it were easy, everyone would be in sales. You got into this business because you have a superpower: You have the ability to look someone in the eyes and ask them for money. Some situations are easier than others. Referrals are a good example. Do you capitalize on the business advantages a referral brings to your doorstep? Have you thought about the many reasons a referral is so valuable? For eight, see the gallery above. (Image: JackF/Adobe Stock)
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