There is a difference between someone knowing "what you do" and "how you help people."
The first speaks to your role. You are an advisor. They might be thinking stockbroker or insurance agent. You fit into a neat category. You do the same thing when you hear someone is a lawyer or an accountant. People need to know a bit more, turning your job title into practical terms they can both understand and explain to someone else.
It has been said the average American knows about 600 people. Your immediate circle of friends has a pretty good idea about what you do. Your former college roommate who lives at a distance is a marketing prospect for another day.
Let us concentrate on 14 people who are part of your everyday social circle. They need to know your title, but also how you help people in everyday situations. Raising your visibility with these folks can get a flow of introductions and referrals heading in your direction — or you could even add them as clients.
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