San Diego-based LPL Financial announced last week that Cebert Wealth Advisors has joined its broker-dealer and RIA platform.
The team, which reported serving about $1 billion in advisory, brokerage and retirement plan assets, joins LPL from Ameriprise.
Based in central Florida, Cebert Wealth focuses on serving individuals and families living in The Villages, the growing retirement community.
Led by founder and president Dale Cebert, the firm includes Alec Thomas, Catherine Harris, Tom Romanac, Stephen Peterson, David DeSantis and Mark Dickerson. Together, the advisors support more than 1,700 clients, the vast majority of whom are retired or nearing retirement.
The advisor team is supported by Amanda Christensen, Briana Scovack, Martha Moss, Heather Widmann, Justin Rosasco, Julie Thomas, Amanda Griffor, Angela Blansett, Shelby Cebert, Debbie Jordan and Tori Thomas.
Cebert told ThinkAdvisor that the deal came together over the past six months.
"LPL Financial is an excellent broker-dealer fit for our firm because it provides the independence, open-architecture marketplace and technological flexibility required to serve a vast, affluent retirement community," he said.
Cebert said he established Cebert Wealth in The Villages in 1998 primarily to serve the area's massive demographic of retirees.
"When I opened my practice here, The Villages was a rapidly expanding but still a relatively small development," he said. "I did some research and took a chance, and it paid off."
Cebert said he targeted this community "because it is filled with hard-working individuals who need specialized help navigating the transition from their working years into retirement."
"I positioned my firm to provide personalized strategies for sustainable income, wealth protection and legacy planning tailored specifically to retirees," he said.
LPL supports more than 32,000 advisors and the wealth management practices of about 1,100 financial institutions, servicing and custodying about $2.3 trillion in brokerage and advisory assets on behalf of about 8 million Americans.
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