Some life and annuity issuers are starting to talk about concerns such as fierce competition, squishy investment returns and a need for "discipline."

And some companies, including the ones talking about discipline, are still trying to find a way through all of those hungry, ferocious rival sharks to reach consumers who need protection against the risk of outliving their retirement savings, or of dying too soon to enjoy their retirement savings.

Knighthead Insurance Group is fighting against the spring doldrums by introducing the Chartline and Chartline Bonus fixed indexed annuities.

Knighthead, a company best known as a Cayman Islands-based reinsurer, recently began working to make its U.S.-based Knighthead Life subsidiary a significant player in the U.S. retail multi-year guaranteed annuity market.

The products can offer a minimum interest guarantee, and the bonus product can provide an upfront premium bonus.

The products also come with a family of model index portfolios, including a global diversified balance portfolio.

For five other ways life and issuers are trying to keep moving, see the gallery accompanying this article.

Credit: Elnur/Adobe Stock

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