Morningstar is selling ByAllAccounts, a data aggregation provider, to Pello Companies, based in Salt Lake City.
Pello said Friday that it has entered into a definitive agreement to acquire ByAllAccounts from Morningstar and will operate the data aggregator as a standalone company.
The acquisition is expected to close in the first half of 2026. Deal terms were not disclosed.
Pello said it would appoint Cynthia Rojas Sejas as CEO of ByAllAccounts. Sejas joined Pello from S&P Global in October, according to her LinkedIn profile.
"With 25 years of senior leadership experience driving growth strategies for financial data and analytics solutions at Moody's and S&P Global, she brings a proven track record of success," the firm said.
"ByAllAccounts built a strong and trusted data aggregation platform under Morningstar's ownership. In this next chapter, we are excited to focus capital and execution on accelerating innovation and delivering differentiated, best-in-class solutions in wealth management," Sejas said in a statement. "Our vision is to deliver to advisors, wealth managers, and wealth technology platforms the most comprehensive financial account data, and an expanded set of capabilities that extend beyond pure data aggregation. Through deep relationships, including Morningstar, we are confident about powering the ongoing digital transformation of the wealth management ecosystem."
Through Morningstar Wealth and Morningstar Retirement, Morningstar provides investment management services to individuals and advisors, with about $378 billion in assets under management and advisement as of Dec. 31, 2025.
"ByAllAccounts has enabled investors, advisors, and platforms to aggregate trusted account data securely and at scale for more than 25 years," Daniel Needham, president of Morningstar Wealth and Research & Investments, said in the statement. "This transaction allows ByAllAccounts to gain focused expertise and investment to support its next phase of growth, and Morningstar will continue to offer ByAllAccounts as an integrated capability within our products, including the Direct Advisory Suite and Morningstar Investor."
Pello supports fintech startups and growth companies by providing strategic advisory services and access to investment.
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