Anyone can buy life insurance or even annuities online today. Many people do.
But life insurance and annuities are complicated products.
There are reasons why it makes sense for nearby consumers to buy through you, instead of calling a number in a TV ad or visiting a website.
When people need help, they want to turn to someone close by, not call an 800 number or use the chat function on a website.
For seven other reasons consumers may choose to use local agents, see the gallery accompanying this article.
Bryce Sanders, president of Perceptive Business Solutions Inc., has provided training for the financial services industry on high-net-worth client acquisition since 2001. He is the author of the book "Captivating the Wealthy Investor."
Huntington, West Virginia. Credit: Sherman Cahal/Adobe Stock
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