OpenAI is releasing a new flagship artificial intelligence model and a suite of financial-services tools that are meant to be better at tackling office work, ramping up competition with Anthropic PBC as the rival firm faces new risks from a showdown with the Pentagon.
The model, GPT-5.4, is more capable of taking on tasks like generating spreadsheets, documents and presentations, and requires less back-and-forth with a user, OpenAI said Thursday.
It's also meant to be better at using the web to get answers to tricky questions, such as by finding information from several sources, analyzing it and coming up with a response.
The company also announced a new set of tools intended to help professionals streamline financial analysis, investment memos and other work. The product can connect with ChatGPT apps from financial data and research firms like FactSet Research Systems Inc. and Third Bridge.
OpenAI said people can also use ChatGPT directly in Microsoft Excel and Google Sheets to make and examine financial models.
OpenAI and Anthropic have been pushing to convince more business professionals to pay up for their services to offset the immense cost of developing AI systems and support their lofty valuations. Anthropic, in particular, has emphasized financial services professionals in some of its recent releases.
The company also introduced Claude for Financial Services last year.
The growing rivalry between the two firms coincides with a period of uncertainty for Anthropic's business. On Friday, the Pentagon declared Anthropic a "supply-chain risk" after the AI developer demanded protections to ensure its technology not be used for mass surveillance of Americans or the deployment of fully autonomous weapons.
Hours later, OpenAI struck an agreement to let the Pentagon deploy the company's artificial intelligence models in the agency's classified network.
Chief Executive Officer Sam Altman later said OpenAI's rush to forge a deal with the Defense Department looked "opportunistic and sloppy." He also said his company was working with the department to "make some additions in our agreement to make our principles very clear."
Anthropic, meanwhile, has resumed talks with the Pentagon, Bloomberg News has reported.
OpenAI, Anthropic and other AI developers have unveiled a number of models in recent months they say are capable of doing a wider range of work on person's behalf, building on their traction with tools that streamline the process of writing and debugging code.
That push has rattled investors in legacy software companies that some fear could be rendered obsolete by the AI firms.
The ChatGPT maker is rolling out its new model for paid subscribers with the name GPT-5.4 Thinking, indicating it will spend more time computing a response to a prompt. It will be available through the company's AI coding assistant, Codex, as well.
GPT-5.4 Thinking will show a breakdown of how it plans to tackle complex assignments and let users weigh in while generating a response if they want to change course.
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